Value Add

Core B2B Marketing Services

Strategic Planning
Without a map, you can get anywhere you want to go. Just go! Right? Just kidding. Your strategic plan is at the core of your thinking about your customers and the relationships they have with you, your offerings and your brand. A plan is more than just a spreadsheet. It’s a visualization of what actions your team will take, what messages you will send, what level of dollars you will invest to produce a really strong ROI on your B2B marketing and SEO efforts.

Remember; you must get found first! And your customer’s buying journey starts with a generic search! Be there. Help them run right into you and not your competition! Get a digital marketing agency in New Braunfels to bring you all their talent, expertise and experience to your goals, your journey and your story.

With a current and unique market perspective, we take you through the process of building your path to marketing and financial success. We research, create and deploy exceptional B2B content and engagement marketing plans multiple times every year. We learn, do and succeed. That’s how we stay in the top ranks of B2B and SEO digital marketing consultancies/agencies.
The Slade Group B2B!

Customer-centric Relationships
There are at least two categories of B2B customer relationships. The first is the one you have worked the hardest to create – a new customer who trusts and accepts your competence. You have their attention and hopefully their appreciation. You invested in finding and creating this new customer and his/her experience. That’s great. It means more money in the bank.

The second category is that cadre of existing customers who have bought from you and appear to be happy with both the experience and the result. But what are you doing to “develop” these relationships? They are the really tasty apples that hang within reach on your tree of business.
To really excel, you need to have a plan for bringing each of your customers along the path that deepens the relationship and increase their buying frequency.

Does your B2B digital agency know how to do this for you? Or are they just relying on the CRM and a drip campaign? We show and guide you and your team along the path to create and sustain lifetime customer value. And you get to see measurable results from engaging us as your top B2B digital marketing agency.

Lead Generation
Where are they? What do they need? Where are they? What do they need?

Today, buyers are in control of everything. They consume their own content, plan their own buying cycle, and can stop and start the process as they see fit. We must adjust our lead generation activities to fit this increasingly fluid schedule. It’s no longer the B2B digital marketing agency or marketing department’s place to push sales processes, we now have to assist buyers with the help of marketing automation. Use our research and prospecting talents along with your marketing automation system to score website visitors and nurture leads.

Our objective to shorten sales cycles and turn qualified leads into satisfied customers still our central focus. We just have to constantly be aware of the fact that everything we share is being consumed by leads. Even the content we didn’t design with them in mind.

My teams and I customize a seamless process and path to the best prospects. Just for you!

B2B Content Marketing
Superb marketing strategies are the framework for award-winning, high-impact content delivered. Social for business is our sweet spot.

Competing with the 3 million Facebook posts, 1400 blogs and 500 hours of video content published every minute, is difficult to say the least. If you are feeling overwhelmed by the amount of content you're competing against, you need to develop a strategy which focuses on your strengths and lets you win in your competitive niche. Only by becoming highly specialized can we hope to have any hope of beating content shock.

Research from LinkedIn found 72% of marketers did have a strategy in place for content marketing (Source). This suggests somewhere in the region of half of all content marketing strategies are not integrated with the rest of the business strategy, which can present big problems and poor communication.

The Slade Group’s B2B content marketing experts can 1) clarify your objectives and make them actionable, 2) lift you to top of mind and top of search for your brand, and 3) deliver a measurable ROI for the dollars and time invested in our best practices.


The Virtuous Circle
A clear buyer persona launches each aspect of marketing success and adaptation to the customer's changing needs and wants.

Main Services/Offerings

A. Market Analysis
This is your ever-changing, always adapting launch platform. We engage with key market forces and bring you tangible and actionable reports on how individual buyers, technology and competitive events directly impact your sales opportunities.

We also mentor you on how you can network your competitive advantages and create a position for your brand as a category leader, moving you away from mass reach and towards customized user experiences that make a B2B digital marketer's dream come true.

B. Fractional CMO Services
Yes, you can focus on core responsibilities and stay focused on sustaining the culture you know that works well for your teams and stakeholders while you move the marketing strategy ahead and commit limited assets to talent acquisition and professional growth.

Engaging a fractional CMO assures consistent strategic counsel at the executive level. Your FCMO also manages marketing projects and capably sources and engages with other marketing specialists to bring the skillsets that you need to the priorities and projects at hand.

C. C2E Services
Target market profiling, buyer persona articulation, budgeting, human capital and financial asset maximization are woven into every project sequence. Our high-achieving (but still learning) leadership and extensive team resources get you on top of the curve and deliver results at or above expectations.

Your current team benefits and continues to work their critical paths. We manage and integrate creative talent, fast and effective ideation and content creation across platforms and messaging channels to meet milestones and signoffs.

D. C2C Services
We bring award-winning talent to you so that we can collaboratively concentrate on the creation of powerful messages and a compelling presence where you need to be seen.

C-level and sales leadership relish the way these aligned messages put the prospect in the desired position of preferring your brand and offerings. Conversion follows.