Not everyone who needs your product knows about your business, or even that it exists. If everyone knew, you would probably be slammed taking care of all of them right now. But here you are. So, what’s next? What’s makes sense for you? Think about this.
First, find the prospects who want and need your products. Then build customer’s awareness of their need. Create awareness of your product/solution in ways that move them in your direction. Third, go to work to start a relationship and a preference for your brand. Your sales team can do that, right? Oh, then there’s the challenge of getting measurable sales growth with a limited marketing investment.
How confident are you that you use your customers’ words when you create new content for them? How do you find out? How does your web site meet their needs? How many of your emails get opened and read? How good are you at B2B social media?
Where do you find a marketing partner who has made over 100 C-levels and their companies millions more? Who can sit with you and quickly adapt to your values and culture?
First, we find out the critical things we need to know; starting with objectives, timeline and your offerings. We create your “perfect customer” profile based upon the buyer persona we create. Then we talk to your customers using their words and preferred channels. We do the right things that are the “how to” present your company as appealing, trusted and dominant!
And our secret sauce makes a real difference. It’s in the how, the when and in what order we deploy the B2B marketing action plan based upon our unique legacy of performance way above clients’ key metrics and expectations. It’s nothing you can find in a formulaic subscription service. And certainly not in even a motivated millennial who simply does not have the vision and creativity that grows out of experience.
Oh, did we say anything about efficiencies? The ones we protect and hone from long-term client relationships that sometimes span both decades and tectonic market shifts. Or about our years of award-winning creative design, visual storytelling and B2B content work? Our best always makes our clients better!
If your strengths are in disciplines like computer science, engineering, manufacturing, finance or software, then you want to know for sure that we use both sides of our brains. Clients tell us repeatedly that they like and get it that we can think and like digital B2B marketing savants but still talk their language. And especially their customers’!
We are also savvy business people. We know you must deal with all the facets of your business from HR to taxes. We not only know what internally generated cash flow is, we know how to fit into its boundaries. We make it our highest priority to understand you and your business. In its context. Objectives and capabilities first. Now you’re beginning to see how valuable we can be.
A sustainably better financial future for you and your stakeholders? When you are ready, we will be too. We can have a conversation and see where that takes us?
A few of our valued former and current B2B content marketing clients.
We know a lot about winning. We are winners, having earned a seat at that table of the best B2B digital marketing agencies. We strive to make our client leaders better. Owners, c-level leaders and B2B chief marketing officers are more capable of working from their strengths while we play crucial roles in leveraging their invested assets. We align the teams to deliver measurable benefits including brand enhancement, exceptional customer experiences, sales growth and industry leadership. And to sustain these core benefits through learning and tactics driven by data and results.
OUR IDEAL CLIENT:
Chief executive or Chief Marketing Officer of a company with revenues between $0.5 million and $50 million who purposefully wants to grow the company to a market leadership position including sales growth by a factor of 2-3 X +. We especially love to work with the CMO when there are special needs requiring special expertise. This savvy and focused leadership is willing and able to invest in a sustained and integrated B2B content marketing strategy.
This leader already demonstrates a tendency to work from professional strengths and clearly exudes an attitude built upon emotional intelligence. This ideal client stays on top of the business while also maintaining engagement with their best B2B marketing agency and sales teams, open to improvements that stem from best practices, result and data.