Not everyone who needs your product knows about your business, or even that it exists. If everyone knew, you would probably be slammed taking care of all of them right now. But here you are. So, what’s next? What’s makes sense for you? Think about this.
First, find the prospects who want and need your products. Then build customer’s awareness of their need. Create awareness of your product/solution in ways that move them in your direction. Third, go to work to start a relationship and a preference for your brand. Your sales team can do that, right? Oh, then there’s the challenge of getting measurable sales growth with a limited marketing investment.
How confident are you that you use your customers’ words when you create new content for them? How do you find out? How does your web site meet their needs? How many of your emails get opened and read? How good are you at B2B social media?
Where do you find a marketing partner who has made over 100 C-levels and their companies millions more? Who can sit with you and quickly adapt to your values and culture? Engage us and you can turn one problem into an advantage.
Since the very start of a career benchmarked with many first and successes, I have been a world-class problem solver. Early on, I took on challenges like taking a college art course in the eighth grade. And then a volunteer board member of a non-profit at age 24, turning it around in less than 2 years.
Each member of our team, along with those who provide the tools and services we deploy for clients, comes to the table with the intent to create the best results our clients allow. While none of us need to stand in front of a client while the spotlight shines, we get our recognition from results delivered ad respect in our profession.
We love what we do and get to meet and exceed amazingly robust and diverse objectives. Passionate to do our best. Yes. Agile, mobile and adaptable so that we are always learning.
As early adopters, we love to try new techniques and technologies. Learn on the go and get the client the best opportunities to connect with their prospects and customers. We plan with data and experience. We create with imagination and wisdom. We deliver the right messages on the right platforms and along the high-impact channels. Measure. Tweak. Rinse and repeat.
If your strengths are in disciplines like computer science, engineering, manufacturing, finance or software, then you want to know for sure that we use both sides of our brains. Clients tell us repeatedly that they like and get it that we can think and like digital B2B marketing savants but still talk their language. And especially their customers’!
We are also savvy business people. We know you must deal with all the facets of your business from HR to taxes. We not only know what internally generated cash flow is, we know how to fit into its boundaries. We make it our highest priority to understand you and your business. In its context. Objectives and capabilities first. Now you’re beginning to see how valuable we can be.
A sustainably better financial future for you and your stakeholders? When you are ready, we will be too. We can have a conversation and see where that takes us?
A few of our valued former and current B2B content marketing clients.
We know a lot about winning. We are winners, having earned a seat at that table of the best B2B digital marketing agencies. We strive to make our client leaders better. Owners, c-level leaders and B2B chief marketing officers are more capable of working from their strengths while we play crucial roles in leveraging their invested assets. We align the teams to deliver measurable benefits including brand enhancement, exceptional customer experiences, sales growth and industry leadership. And to sustain these core benefits through learning and tactics driven by data and results.
OUR IDEAL CLIENT:
Chief executive or Chief Marketing Officer of a company with revenues between $0.5 million and $50 million who purposefully wants to grow the company to a market leadership position including sales growth by a factor of 2-3 X +. We especially love to work with the CMO when there are special needs requiring special expertise. This savvy and focused leadership is willing and able to invest in a sustained and integrated B2B content marketing strategy.
This leader already demonstrates a tendency to work from professional strengths and clearly exudes an attitude built upon emotional intelligence. This ideal client stays on top of the business while also maintaining engagement with their best B2B marketing agency and sales teams, open to improvements that stem from best practices, result and data.