About Us

Joe Slade

Joe Slade

The Slade Group – a remarkable and successful B2B content marketing team.

Blessed to have created a successful career selling high-impact products and services. Life-long winner in sports including baseball, golf, rugby and soccer. A storage locker full of trophies. Expert establishing strong, productive relationships with partners, freelancers, buyers, and senior executives across multiple professions and industries. Vibrant, healthy role model who delivers results.

Award-winning and skilled communicator who writes clearly and concisely; listens attentively; openly expresses ideas, negotiates/resolves differences; provides and asks for feedback; offers well-thought-out solutions; thrives in a collaborative environment. Repeatedly asked to lead teams.

Trained and accomplished digital B2B marketing leader with a reputation for driving strategic decisions, creating long-term value with measurable results. Social media expert who manages social media campaigns; measures and analyzes campaign results; identifies and connects with industry influencers; sparks social conversation within the brand’s community; creates and executes content strategies; drives engagement and leads; enhances brand image through strong social presence.

Our initiatives and B2B content have produced investment returns of double and triple-digit percentages year-to-year and have moved a number of clients into the category-leader ranks.

We research, create and curate compelling, authentic human-to-human content and then put that rich content into channels that match closely with prospective buyers’ discovery processes.

We’re here for your success. In some situations, we are the first responders who are asked to the table to undo the damage from hit and run agencies or to get a company marketing investment re-ignited out of stagnancy or neglect.

To most, we are endorsed and referred to as the best-in-class B2B content marketing talent.

Our leadership and team members remain laser focused on adapting to market changes and a tsunami of new technologies and communication challenges. We bring a unique ability to create and place persuasive personal narratives in and along the social media and paid channels where buyers seek to discover, trust and purchase those products and services that exceed expectations.

We have adapted and added to our skills with B2B content marketing capabilities that are more than just relevant. They fit within our unique culture of winners building winners. We continue to earn the confidence of leaders who have asked for more than what is available from online subscription services and the fractionally involved consultants who try to tell they are more than who they are.

Bottom line; at our core is the burning desire to maximize your investment in marketing your company to the top. It’s in our personal and professional DNA. Ask us for what you want. Let’s see if there is a match.

We are now headquartered in New Braunfels, Texas and still serve clients across the U. S.

Our Lineage

Global Energy: Breakthrough, award-winning marketing strategies.
Hospitality: 4-Star results for 4-Star properties.
Manufacturing: High-impact services = high-value results.
Technology: Marketing services for mobile success.
Healthcare: Strategies and content for stakeholders.
Professional Services: Building trust and client flow.